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What will be the main event at the first Social Olympics?
Of all the head-to-heads scheduled across the Olympic and Paralympic games, which one will be the big story to come out of London 2012? Perhaps it will be the 100m face-off between Usain Bolt and Yohan...
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Branding clampdown hands non-sponsors Olympic-sized online marketing boost
Can this be a surprise? The seemingly draconian way that Locog is attempting to protect the rights of Olympic sponsors appears to be backfiring and is diverting traffic and attention to their fiercest...
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Samsung and BBC take Gold as Nike named most engaging brand at London 2012
Among the official Olympics sponsors Samsung has been named as the brand that did best out of the London 2012 games in terms of online visits, followed by Adidas, according to data from Hitwise. Read...
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Chinese New Year of the Snake hisses at social media
It’s that time of the year again when a third of the world’s population celebrates the biggest single event of the year, Chinese New Year (CNY) or Lunar New Year as it’s often called. You can’t go...
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Fast food brands bolt away from Chinese Year of the Horse association
Everywhere I look I see horses. There are more horses in Singapore at the moment than people. Every brand has a horse associated with it. Why? Because we are about to enter the Chinese New Lunar Year...
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